The Making: Pazzion Spring Summer Campaign 2014 Pt 1

About a month ago, Pazzion launched their spring summer campaign for this year. It was something I looked forward to, having worked on the project for a few months prior before it. 

The initial stage would be a meeting, and later you are asked to pitch your ideal and concepts along with quotations. When the client finally makes a decision, you will know whether you have been hired or not. 

Part 1 of my two part concepts I've pitched. We ended up deciding on concept #2. 

Part 1 of my two part concepts I've pitched. We ended up deciding on concept #2. 

Once the green light has been given, production work starts. Personally I chose to do production myself because I'm a perfectionist, I tend to want to oversee every part of a project if I'm able to. But I've learnt that sometimes having an extra pair of hands and eyes are certainly useful. 

The first thing after finalizing the concept was to look for a suitable location. I already had a place in mind, unfortunately I couldn't find the original photos I took during a location recee so here are the official photos pulled from the hotel's website.

amarasentosa1

Amara Sanctuary was our first choice, but unfortunately due to clashing of dates and availability, it became clear that I had to quickly look for second options. My initial idea was to look for private houses with pools, however due to singapore being a tiny island, not many people would actually own a pool large enough for a 10-12 spread campaign shoot, which also fitted the right look that we had pitch for. 

Private Pool 1

Private Pool 1

Private Pool 2

Private Pool 2

However, we decided we could work with either locations of the private pools pictured above for our product shoot since it wouldn't have make sense to shoot in a hotel where it would still be open to it's guests and have lighting equipment and cables running all around. When the set I needed for product shoots is on a much smaller scale in comparison to having a pool area large enough for a 5'10 model.

So prior to the shoot, I got sent a deck of images of the products the client wanted photographed. And before the shoot happened, I compiled a reference deck to assist me on the day of the shoot. It's not only just for me but also for everyone to know what's happening on set.

A page of the reference deck I had drawn up for the product shoot.

A page of the reference deck I had drawn up for the product shoot.

Unfortunately I did not have any behind the scenes/set on photos from the product shoot as we were running a tight schedule of having 7 shots done before noon. However I do have behind the scenes photo from the campaign shoot which I'll write about it in a second part as this post is getting a little too lengthy. 

A glance at some of final product photos of the shoot. 

A glance at some of final product photos of the shoot. 

Lyn