Prior to shooting the Campaign, of course we had to do a model casting as well as fitting. We held as many as 3 of them just to find the right girl for the campaign.
I also did a location recee at the place prior to the shoot and came up with references suitable for each location/look. It's always a good idea to head down before the shoot to get an idea and feel of the location, even if its an hour before the shoot, it gives you time to figure out what are the ideal spots you'd want to photograph. It's something I have tried to practice all the time if possible.
For my lighting of choice, I used an ARRI HMI Fresnel Daylight, mainly because I wanted a light source that could replicate the sun, if we were met with bad weather. Which as we all know is a photographer's nightmare. On the day of the shoot it actually was cloudy for an hour and started to drizzle, thankfully the skies cleared up by about 11 am.
An example of what's going on behind the scenes and a look into the set up I used. A single ARRI HMI light, along with daylight and a large 1m x 2m Gold Reflector. Shooting tethered to a macbook for the clients to view the images immediately.
This was the last look of the day for the Campaign shoot, I've only used a single light in the entire campaign and a golden reflector for bounce. After the shoot was over, we wrapped up all the equipment and checked out of the hotel.
After the shoot, typically clients will usually do the selection on set or after (via low res files) and once they have decided on their pick of images, it's back to spending time with my long friend - Photoshop. So that about wraps up the making of the Pazzion S/S 2014 Campaign.