Pazzion Spring Summer Campaign 2014 Pt 2

Prior to shooting the Campaign, of course we had to do a model casting as well as fitting. We held as many as 3 of them just to find the right girl for the campaign. 

I also did a location recee at the place prior to the shoot and came up with references suitable for each location/look. It's always a good idea to head down before the shoot to get an idea and feel of the location, even if its an hour before the shoot, it gives you time to figure out what are the ideal spots you'd want to photograph. It's something I have tried to practice all the time if possible. 

Before the shoot, while waiting for the model in hair and makeup. 

Before the shoot, while waiting for the model in hair and makeup. 

For my lighting of choice, I used an ARRI HMI  Fresnel Daylight, mainly because I wanted a light source that could replicate the sun, if we were met with bad weather. Which as we all know is a photographer's nightmare. On the day of the shoot it actually was cloudy for an hour and started to drizzle, thankfully the skies cleared up by about 11 am. 

An example of what's going on behind the scenes and a look into the set up I used. A single ARRI HMI light, along with daylight and a large 1m x 2m Gold Reflector. Shooting tethered to a macbook for the clients to view the images immediately.

And this was my point of view from the other side of that earlier image. The warm tones are due to the large golden reflector I've used. 

And this was my point of view from the other side of that earlier image. The warm tones are due to the large golden reflector I've used. 

So prior to the shoot, I created a board for my own references with each outfits and the 'mood' I had envisioned, of course this is just a guide.  (Left) As compared to the final image. (Right) You don't have to follow it to the T but as a reference for ideas, it also helps the model to see what you have in mind. 

So prior to the shoot, I created a board for my own references with each outfits and the 'mood' I had envisioned, of course this is just a guide.  (Left) As compared to the final image. (Right) You don't have to follow it to the T but as a reference for ideas, it also helps the model to see what you have in mind. 

This was the last look of the day for the Campaign shoot, I've only used a single light in the entire campaign and a golden reflector for bounce. After the shoot was over, we wrapped up all the equipment and checked out of the hotel. 

After the shoot, typically clients will usually do the selection on set or after (via low res files) and once they have decided on their pick of images, it's back to spending time with my long friend - Photoshop. So that about wraps up the making of the Pazzion S/S 2014 Campaign.